For business owners

Getting started with SuperPulse

Post on Instagram like you always do. SuperPulse takes your best posts and runs them as local ads that reach people near you. You set it up once, then leave it running. Here is the whole thing, start to finish.

Setup, step by step

1

Connect with Facebook

Tap the button and sign in through Facebook. Instagram’s ad system runs through your Facebook page, so that is the door we use. You approve one screen that lets us read your posts and create boosts for you. Your password stays with Facebook, we never see it.

What you’ll see: A ‘Continue with Facebook’ button, then Facebook’s own permission screen.

2

Pick your page

If your account looks after a few pages with Instagram on them, choose the one this is for. If you only have one, we pick it and move on.

What you’ll see: A short list, only if you manage more than one. You can switch it later in Settings.

3

Choose the ad account

Pick the account your ad spend should bill to. We only show accounts that are active and ready to spend. This is separate from your SuperPulse subscription.

What you’ll see: Your active ad accounts. A missing one is usually a billing issue inside Meta.

4

Add your locations

Add every shop or branch we should advertise around (one line per location). Each one becomes its own local ad aimed at people nearby, so your budget only goes to people who could actually walk in. Got a lot of sites? Paste them all into the “add many at once” box.

What you’ll see: ‘Each one becomes its own local ad.’

5

Set your daily budget

Choose how much each location spends per day. Most owners start around $7a day each, which is enough to run steadily. Meta bills your ad spend in your ad account’s own currency. We keep every location balanced so none of them runs away with your money, and you can change it any time.

What you’ll see: ‘This is your Meta ad spend, on your own ad account, separate from your subscription.’

6

That is it, you are live

We build your ad sets and start your first boosts. Your first ads usually go live within about fifteen minutes, once Instagram has reviewed them, and we email you when they are running. You can close the tab. Nothing else is needed from you.

What you’ll see: A setup progress bar (‘2 of 4 ready’), then ‘Live across your locations.’

What SuperPulse does once you are set up

You keep posting on Instagram. We watch your account, pick up your new posts, and decide which ones are worth putting money behind, how much, where, and for how long. We launch each one as a small local ad, watch how it does, move budget toward what is working, and quietly stop anything that is not. It runs around the clock so you do not have to think about it.

The main thing we go after is profile visits: more of the right local people seeing you, following you, and turning up in person.

Boosting inside the Instagram app adds Apple’s in-app fee of roughly 30% on top of your spend. We boost through Meta’s ad system directly, so that fee does not apply and more of your budget reaches people.

Your dashboard

When you log back in you will see a simple status panel: when we last checked your account, how many posts we found, how many we boosted, how many ads are live, and what you have spent this month. Below that is a plain-English feed of the last things we did. You do not have to check it. It is there when you are curious.

Common questions

Do I need to do anything day to day?
No. Keep posting on Instagram as normal. We handle which posts to put money behind, how much, where, and when to stop. Check the dashboard whenever you fancy, but you do not need to.
How long until I see something?
Your first boosts usually go live within about fifteen minutes of finishing setup, once Instagram has reviewed the ads. Profile visits and views build over the following days.
How much does it cost?
Two separate things. Your SuperPulse subscription is the per location per month price you signed up on, plus VAT, and each location you set up keeps the price it was added at for as long as you keep the subscription running. Locations you add later join at whatever the price is on the day you add them, so your earlier ones keep their price. Your ad spend is the daily budget you set per location (we suggest around $7 a day each), and Meta bills that straight to your own ad account, in your ad account's own currency, not us.
Can I pause or stop?
Yes. You can change your budget or settings any time. For a full stop, message us and we pause everything. Nothing gets deleted.
What about the posts I have already made?
We work with the posts on your account, and new ones get picked up automatically as you publish. You do not need to re-upload or change anything.
Is my account safe? Will you post for me?
We never post on your behalf. We only read your posts and create the ad boosts. You log in through Facebook’s own secure screen, so we never see your password, and we only ever touch your own ad account.
Can I change which Instagram or ad account you use?
You can switch your page later in Settings. For any other connection change, get in touch and we will sort it.
Who do I talk to if I am stuck?
Reply to any email from us and a real person gets back to you. There is no bot wall.

On the SuperPulse team? Read the operator guide.