From Asad and the SuperPulse team

Three checks.
A clearer next step.

Use these checklists to make it easier for local people to find your business, understand what you offer and take the next step. Start with the part that feels hardest in your business right now.

No email or payment needed. Tick things off while this page is open, or print it to keep your notes. Your ticks are not saved when you reload.

Checklist 01

Make your profile easy to buy from.

Open your profile as someone who has never visited. Can they work out what you sell, where you are and what to do next without hunting?

Say what you sell and where you are.Use your name field and bio to make your food and location obvious. A town, neighbourhood or street is more useful than a clever line on its own.
Check the menu link on your phone.Tap it from inside Instagram. Make sure prices are readable, the menu is current and customers can order or find the information they need.
Give people one clear next step.Choose the action that matters most: visit, order, book or message. Put it in plain words beside the right link.
Make the visit practical.Check your address, map pin, opening hours and contact details. Show anything a first-time visitor needs to know, such as parking or how collection works.
Pin the three things a new customer asks.Show what you are known for, where to find you and how to order or visit. Keep out-of-date offers out of those pinned spots.
Check it without your usual shortcuts.Ask someone who has never ordered to find a dish, its price and the next step. Watch where they hesitate and fix that bit first.

Your first job: remove one piece of confusion between someone liking your food and taking the next step.

Checklist 02

Give every post a job.

A good-looking food video can get attention. It also needs to help someone decide why they should visit or order from you.

Pick one reason to care.Show a dish, a lunchtime option, an occasion or an honest offer. Keep each post about one thing instead of trying to fit the whole menu into it.
Show the food early.Let people see what they could eat straight away. Use clear footage of the real dish, portion or experience you are selling.
Help local people recognise you.Mention your area naturally and show your shopfront, surroundings or team when useful. Make it easy to connect the food on screen to a place they can visit.
Include the detail that helps someone decide.If an offer depends on a price, time, day or collection method, make that clear. Keep availability and offer terms accurate.
Ask for one next step.Tell people what to do after watching: see the menu, visit today, book a table or send a question. Make that route easy to find.
Keep a simple record of what gets a response.Notice useful actions such as menu clicks, booking questions and people mentioning a post. Use those clues when deciding what to post next.

Try this for your next post: one dish or reason to visit, one useful detail and one clear next step.

Checklist 03

Check the path from follower to customer.

Follow the whole journey on your own phone. Attention is only the start. Look for anything that makes visiting, ordering or booking harder than it needs to be.

Choose the customer action you want.Pick a real action, such as an order, a booking or a visit. Likes and views can help you understand attention, but they do not count as sales.
Walk through every tap.Start at a recent post. Open the profile, follow the link and try the next step. Check for broken links, old menus, confusing choices and pages that are hard to use on a phone.
Make common questions easy to answer.Keep useful answers about hours, location, availability and ordering easy to find. If someone messages, help them with the next step while the interest is there.
Give first-time visitors a reason to choose you.Show the dish you are known for, a genuine customer comment or a useful reason to visit. Avoid promises you cannot deliver or offers your team cannot honour.
Ask how people found you.Use a simple question at the counter, on the phone or in a booking conversation. Note what customers actually say without treating every visit as something an ad caused.
Fix the biggest hold-up first.If people ask for the menu, improve the menu route. If they cannot find you, improve the location details. Make one change, then watch whether the same question keeps coming back.

Before chasing more attention, make sure an interested person has a clear, working route to become a customer.

Want a second pair of eyes?

Bring your questions.
Let's look at them together.

Tell Asad what you're doing now, what you want to grow and where people get stuck. Bring a link to your Instagram, menu or booking page and any screenshots you want to discuss. We'll work out whether we're a good fit for each other. If it makes sense, we'll make an offer. Either way, you'll leave with practical resources and clearer next steps.

Choose a time to talk

These are practical checks, rather than a promise of sales. What works depends on your business, offer, local demand and how you follow through. Back to what our team can do for you.

Three checks.A clearer next step.

Make your profile easy to buy from.

Give every post a job.

Check the path from follower to customer.

Bring your questions.Let's look at them together.

Three checks.
A clearer next step.

Bring your questions.
Let's look at them together.